How can you make your videos or channel to rank better on YouTube search results?
Youtube gets around 200000 new videos and billions of views every day. Sometimes it gets pretty hard to make your video rank higher on youtube search results even with some great interesting content while there are some videos which ranks better even with even 'Doesn't making any sense' content.
If you are suffering from this reason as well then there is a good news for you guys today i'm gonna tell you the actual factors that decides this whole ranking system on youtube.
- Video file name (Title) :- This is used when attempting to categorize the content, so be sure to label it using target keywords.
- Views :- Your videos will perform much better in terms of search ranking if it gets large amount of views in a short period of time. Because the youtube algorithm calculate the content people looking for on the basis of views.
- Tags:- The most important feature of youtube that decides the ranking of videos is the tags of video, So before publishing a video created in 2 hour of hard work, Do a proper keyword research and see your video rank high on youtube.
- Description:- Youtube gives us a massive 5000 character limit for the description of videos, Just think about it, It must be 'that much' important for the video, So take your time and write a full detailed description of the videos you publish on youtube.
- Watch Time:- YouTube used to use view counts and comment volumes as factors, butchanged this to watch time in 2012 as the previous factors could be gamed relatively easily.
- Reports:- These are negative factors which could harm your video’s rank. If your video get reported many times then youtube stops suggesting it to more peoples and ranks it lower so that people can not find it easily.
- HD videos. HD quality videos are preferred to lower picture quality ones, though this does not mean that lower quality homemade videos don’t work at all. But youtube's search tool make it less often too appear in people's search results so that youtube could maintain it's visitors to keep returning back
- In-video annotations/YouTube cards:- Annotations allow you to add linkable text to a video; including notes, calls to action, and links to related video assets. This serves to build greater authority and encourages CTR, views and shares. YouTube developed ‘annotations’ in 2015 to include ‘Cards‘ which are better looking version of annotations. The big difference is they work better across screens, and especially on mobiles.
- Thumbnails:- Not a ranking factor, but a well-chosen thumbnail should help to improve click through rates and increase views. The ideal size = 640 x 360 pixels minimum, 16:9 aspect ratio.
- Likes and dislikes:- This indicates the engagement rate of visitors to the videos.
No we have talked about the videos then the next topic is that ' How can you make your channel gain more subscribers? '
- High quality content:- Focus on the 'quality' not the quantity. Because if you uploads high quality content then you don't have to ask people to subscribe the channel, They will do it themselves.
- Keep it simple:- Your channel name must give the users to give the idea of what is your channel about? And stick to it's niche.
- Make it easy to discover:-Make annotation on your videos to subscribe the channel directly from the videos, or share it among the social media platforms.
- External links:- Youtube get's around 40-45% of traffic from the other websites, So keep this factor in mind and promote your channel on the famous website other than youtube itself.
- Traffic sorce:- Keep track of the traffic source for your video and all other factors like which age group likes your content most, and whether these are male ones or the females.
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